build cool
things.

austin samsel

product engineer / nyc

start with the human, not the ticket. craft the interface. write the missing API. aim for the number at the end of the funnel. learn. repeat.

## work

  • leveraging AI to work across the full product stack: from the user experience and backend, to data analytics and market research.
  • 2018-present
    • R&D on CryptoKitties after it broke Ethereum
    • frontend lead on NBA Top Shot ($1B+ trading volume)
    • lead engineer on launch of NFL ALL DAY (~200K paying customers in beta)
    • more recently focused on new user growth
  • before: consulted as engineering partner for design agencies and embedded directly into software teams.
  • in the mix: also been a yoga teacher, co-founded an events space, and a walking companion app, started a chocolate company, and more.

## lab

  • Cache Run: exploring game dev with AI… dodge asteroids, collect coins, and fly solo through the cache with no backup.
  • more later
Cache Run: a pixel spaceship flying through asteroids and coinsplay now

Spring 2026 - Cache Run v0.1.0

© 2026 austin samsel