austin samsel

product engineer / nyc

i build experiences, ship products from end-to-end, and move the needle on business goals through smart execution and continuous learning.

## what i do

- specialize in user experiences that convert
- partner with designers or craft polished experiences directly in code
- handle backend work when needed
- understand user psychology and business needs
- ship autonomously or lead technical direction

## work

currently leveraging AI to work across the full product stack: from the user experience and backend, to data analytics and market research.

2018-present: saw the arc from CryptoKitties breaking Ethereum to the 2021 NFT boom ($1B+ trading volume), built NBA Top Shot as a frontend lead, launched NFL ALL DAY, and more recently focused on new user growth.

before: consulted as engineering partner for design agencies and embedded directly into software teams.

in the mix: also been a yoga teacher, co-founded an events space, and a walking companion app, started a chocolate company, and more.

## experiments

- [Cache Run]: exploring game dev with AI… dodge asteroids, collect coins, and fly solo through the cache with no backup.
- more later

[play now]

// Spring 2026 - Cache Run v0.1.0

## links

[github] / [x] / [linkedin]